When is the iPhone 17 Pro Max coming out?
Cupertino, CA – Apple officially launched its highly anticipated iPhone 17 lineup on September 9, 2025, introducing a range of upgrades and a brand-new model. The new series includes the standard iPhone 17, the ultra-thin iPhone 17 Air, and the powerful iPhone 17 Pro and iPhone 17 Pro Max. Pre-orders for these devices began on September 12, with the official release date set for September 19.
The iPhone 17 boasts a significantly upgraded camera system. It features a 48MP Fusion Main camera with an optical-quality 2x Telephoto lens and a new 48MP Fusion Ultra Wide camera, capable of capturing more detail in expansive scenes and macro photography. The front camera has also been enhanced with the new “Center Stage” technology, offering higher resolution and improved framing flexibility. All rear cameras on the standard iPhone 17 now come with 48MP resolution.
A key highlight of the new lineup is the introduction of the iPhone 17 Air, an ultra-thin model designed to be the thinnest iPhone ever, measuring between 5.5 and 6 millimeters in thickness. This model features a 6.6-inch OLED display with a 120Hz refresh rate and a single rear camera. While the Air model comes with a basic A19 chip, the Pro models are equipped with the A19 Pro chip for enhanced performance.
The iPhone 17 series also introduces a more durable design with Ceramic Shield 2, offering three times better scratch resistance and improved anti-reflection properties. The displays have been made brighter, with peak outdoor brightness reaching 3000 nits, and feature ProMotion technology for adaptive refresh rates up to 120Hz. Under the hood, the A19 chip powers the standard iPhone 17, promising higher performance and efficiency, while the Pro models receive the A19 Pro chip. Battery life has also seen improvements, with the iPhone 17 Pro Max reportedly featuring a battery capacity exceeding 5,000 mAh.
The iPhone 17 lineup will launch with iOS 26, bringing with it a suite of Apple Intelligence features, including on-the-go translation of text and audio, and enhancements to Visual Intelligence. Color options for the standard iPhone 17 include lavender, mist blue, black, white, and sage green. The iPhone 17 Pro models are expected to be available in silver, deep blue, and a striking cosmic orange, among other colors. Pricing for the iPhone 17 starts at $799, with the iPhone Air at $999, and the iPhone 17 Pro starting at $1,099.