This article explores five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
“This year is going to be transformative!”
As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.
However, I’m not a trend forecaster or follower by any means (I’ve been wearing the same dad sneakers for the past two years). So, I can’t really speak to what might be, based on data, the new reality of this year. Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see.
So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
A new frontier for influencers and brands on LinkedIn
LinkedIn hasn’t been the place to go “just to get a job” in a long time. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform.
Considering the platform’s shift from “creators” to “professionals who create,” as shown in a post from their VP of Editorial, Daniel Roth, they want to make it so that anyone truly can become a creator on LinkedIn.
What else is corroborating this prediction? First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance.
Lindsey Gamble, who writes a newsletter about social media and the creator economy, predicts that 2024 will be the year of influencer marketing on LinkedIn. He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”
As a LinkedIn creat
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