In our time on Threads, the Buffer team has picked up some patterns — here are our tried-and-tested strategies for growing your following on Instagram’s new platform.
OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.
Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.
The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.
Buffer users are big fans of the platform, too. The ability to publish to Threads with Buffer is one of our most requested features to date, with more than 1,600 upvotes. And we’re working on it! We expect the API (the code we need to plug Threads into Buffer) to be shared with us in the coming weeks. Follow along with our transparent roadmap for progress.
Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Head of Communications and Content Hailley Griffis has loved connecting with other moms. Staff Product Manager Amanda Marochko has been growing a following by sharing more about how Buffer builds in public. Staff Product Manager and alt-rock musician Brandon Green has gained over 500 followers in just over a month on Threads — which is particularly impressive, considering he wasn’t active on Instagram and didn’t have a following he could migrate over.
Successful as it may be, Threads is still in its infancy, so it’s difficult to predict a guaranteed path to growth — though with social media algorithms constantly evolving, we can’t really say that about any social media platform!
Still, in our time on Threads, we’ve picked up some patterns. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now.
In this article, I’ll share nine tips for doing exactly that. Here’s how to grow on Threads,
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