Swipe files can be an evergreen source of inspiration for your social media – if you do them right. Here’s how.
What do you do when faced with an empty page?
Chances are, you go hunting for some inspiration. Depending on your craft, your sources may vary from asking your friends or colleagues to doing a quick Google search. If you’re like me, you might pop into Pinterest and then get distracted for 30 minutes.
That process is fine for a one or two-time situation, but when you have to repeat that every single time you need inspiration, it can become very frustrating very quickly. So what’s the alternative?
Building a swipe file.
What is a swipe file?
A swipe file is a collection of curated content that strikes a chord with you, whether that's a clever tweet, a visually striking Instagram post, or a LinkedIn article that makes you think. Think of it as a treasure trove of ideas and inspiration, neatly organized for easy access whenever you hit a creative block.
The benefits of having a swipe file are endless. Firstly, it streamlines the ideation process. Instead of starting from scratch every time, you have a repository of ideas to spark your creativity. It's like conversing with your past self, reminding you what captured your attention and why.
Moreover, a swipe file isn't just a random assortment of ideas – it's a strategic tool. It can help you understand trends, identify what resonates with your audience, and keep tabs on what competitors are doing right. This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out.
A swipe file is more than just a collection of ideas; it's a roadmap to creating compelling and engaging content that connects with your audience. This can range from anything as simple as a folder in your Notes app to an app dedicated to curating and collecting your inspiration.
Investing in building and maintaining your swipe file allows you to skip a few steps to make a great piece of work.
Why create a social media swipe file?
The worst time to be stumped for what to create is when you’re ready to create – here are some ways swipe files fix that problem.
- Reduce ideation time: Capture and store brilliant ideas on the fly, not just when you need fresh content.
- Enhance content performance: Apply proven formulas and successful strategies, reducing the time spent on trial-and-error.
- Team alignment: Harmonize your team's efforts by centralizing the attributes and practices that define your brand’s social media voice – even i
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