9 Ways to Grow Your Following on X/Twitter

Twitter is changing — but the best ways to grow and engage your following on the platform remain the same. Here are nine tried-and-tested strategies to help you grow on X.

A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more. 

There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.” 

In a 2023 all-hands meeting, Musk reportedly shared his vision for X to become a platform where users can “do payments, messages, video, calling, whatever you’d like, from one single, convenient place.”

So there’s no doubt that X, the platform once known as Twitter, is evolving — but the way to grow and engage your following on the platform hasn’t changed all that much. 

With a reported 550 million monthly active users, X is still a social media platform to be reckoned with if you’re looking to build a personal brand or drive brand awareness as a business. And, with the right social media marketing strategy in place, it’s still possible to grow your following on X.

Here’s how to get more followers on Twitter/X organically.

1. Conduct a profile audit

Creating a thorough, inviting Twitter profile should be your first port of call when it comes to growing your followers on Twitter. 

Even if Twitter users love your content, clicking over to a half-finished or unappealing profile is a one-way ticket to a bounce. 

Open your profile on X in a new tab and use this checklist to make sure it ticks all the boxes:

• Profile photo: A high-quality, well-lit photo or brand logo. Recommended profile picture dimensions are 400×400 pixels. 
• Cover image: A high-quality image that showcases who you are. Text real estate in your Twitter bio is limited, so creating a cover image with a bold, compelling CTA (call-to-action) might be helpful. 
• Bio: You’re limited to 160 characters here, so keep it to the point. Share who you are, what you do, and, if you have space, what potential followers can expect from your content. You could also tag brands you’ve worked with to add gravitas to your name. 
• Website: Consider using a link-in-bio tool like Buffer’s Start Page (it’s free!) to get the most out of th
  

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